All Speakers Speaker Mariluz Villamor Ruiz Position: CEO Company: Basque Automotive Manufacturing Center (BAM) Bachelor’s degree in Business Administration from UPV and in Mechanical Engineering, with a postgraduate degree in International Business from UK (London Business School) and USA (Berkeley University). I worked for 25 years at Mercedes Benz Vitoria in various management positions (Purchasing, Controlling, Internal Quality, and Supplier Quality). Since January 2024, I am the CEO of the BAM in Vitoria (a Basque association for the development of technological-digital transformation). Sessions Tue 8 Apr 13:15 - 14:00 Auditorium DASSAULT SYSTÈMS Premium VIP Pass El impacto de la electrificación en la manufactura: Redefiniendo la estrategia de fabricación Tue 8 Apr 13:15 - 14:00 Auditorium DASSAULT SYSTÈMS Premium VIP Pass Automotion The impact of electrification on manufacturing: Redefining manufacturing strategy